It had turned Spring/Summer for Mondegreen, and it was time to prepare for the season creative photography shoot and redesign of the Mondegreen website homepage. Di was asked by to develop concepts for seasonal photo shoot – Spring/Summer 2011 and creative direction for all preshoot/shoot and post shoot requirements. Fun was had developing ideas that continued to support the brand positioning – free to be me. Sisters were chosen for the shoot that were in contrast to each other. Born into the same family but had a different take on life and fashion, they were the same but different. The idea was about celebrating the importance of being different and unique. Although they’re the same they (like all of us) are ‘free to be me’. www.mondegreen.co.nz